Role of communication highlighted at the PRCI seminar

Dr KK Khandelwal honoured with Chanakya Award

Chandigarh, Sanjay Pahwa:

No country can progress if only a fraction of population is doing well. All sections of the society should be taken together. And communication plays a big role in bringing all people together. Media is a force multiplier and it can play a vital role in informing people and creating awareness. Mr Vipin Pubby, resident editor, Indian Express, said this while addressing a seminar on "Communication for Inclusive growth" here today at the PHD House. The seminar was organised by the Chandigarh Chapter of Public Relations Council of India (PRCI).

Renuka Salwan, Dr KK Khandelwal  IAS, Vipin Pubby, Resident Editor Indian Express,Lalit Sharma & CJ Singh at PRCI Seminar

Dr KK Khandelwal, IAS, Additional Chief Secretary to Chief Minister of Haryana was the chief guest. He was felicitated by the prestigious Chanakya Award 2011. Dr Khandelwal emphasized on quick and consistent approach with team work and good strategy based on core competency. He narrated the hair and tortoise story to bring his point across.

Dr Khandelwal said role of media was important in keeping a check on corruption and bad administration. He said social marketing needs to be done like product marketing. He also emphasized the multi-sectoral growth for inclusive growth.

Ms Renuka Salwan, Chairman, PRCI Chandigarh Chapter, suggested that professional bodies like PRCI need to get opportunity to work on communication policy making in the government and corporate sector.

PRCI Zonal chairman, Mr Charanjit Singh described the communication professionals as the change agents.

Local chapter secretary Mr Lalit Sharma said PRCI is head quartered in Bangalore and it has 18 chapters with over 3000 members all over the country. The organization is making efforts to bring high standards in the profession of public relations. The Chandigarh chapter is in infancy stage. It successfully organized the Global PR Conclave in the city a month ago.

The programme was well attened by a large gathering of Media and PR professionals besides experts from diffrent walks of life.