SAMACHAR TODAY LIVE TV

http://samacharcloud.purplestream.in/samachar/samachar2-live.smil/playlist.m3u8

Monday, March 7, 2011

Artic Vodka – Pure Italian Luxury served its first offering in Chandigarh

Chandigarh, Sanjay Pahwa :
Modi Illva India Pvt. Ltd., a 50:50 joint venture between Umesh Modi Group and Italian spirit maker Illva Saronno S.p.A. today announced its first offering Artic – Pure Italian Luxury Vodka.
Artic – Pure Italian Luxury Vodka served its first offering at Chandigarh’s happening club SCORE to the city’s party lovers. The party spotted the crème de la crème of the city.
The celebration started by the unveiling of an 8 feet bottle of Artic Vodka. It was an enthralling evening of Italian style, magnificence, fun and was high on fashion and glamour quotient. The party continued till wee hours as the International DJ Duo Alex and Kate kept the audience grooving to the beats of electrifying numbers. Guests were seen enjoying exotic Artic vodka cocktails.

Artic is a first of its kind luxury vodka made in India at the state-of-the-art distillery at Modinagar, under technical supervision of Illva Saronno S.p.A. Italy. Made from 100% pure grain alcohol, the USP of Artic Vodka is its gradruple distillation process, which gives it a fine smooth taste induced with a secret ingredient from Italy that gives it a distinctive subdued flavor.
Every drop of Artic is uniquely different. The tasting notes reveal a delicate, crispy and pleasantly fruited hint, with a dry and slightly aromatic taste. The bouquet reminds you the lime tree with hints of sage, apricot and peach that transports you from the banal to the blissful.
Artic bottle has been designed exclusively by the world renowned design firm – Claessens International, London. It has been crafted to reveal only parts of this pristine vodka: half clear, half frosted.
Commenting about the launch of Artic Vodka, Mr. Abhishek Modi, CEO, Modi Illva India Pvt. Ltd said “The discerning consumer in India is willing to upgrade to a better product provided it compliments his style and stature. He is also choosing his brands carefully keeping in mind the fact that luxury need not be beyond reach. With Artic, we’re perfectly filling the gap between luxury and affordability. Artic is Pure Italian Luxury Vodka that is built on the very ethos of Italian style and craftsmanship, something we’re really committed towards. We urge the Indian vodka consumers to upgrade to the very Pure n’ Stylish ARTIC”.
“ The Indian consumer market for white spirits has grown exponentially and with an increasing culture of going out and enjoying the fine luxuries, the profile of consumer has also undergone a sea change, with the consumers getting more discerning. Modi Illva found to be the right time to enter the Indian spirits market to bring some of the finest spirits brands to India starting with ‘Artic’ – Pure Italian Luxury Vodka. Our partners, Illva Saronno are one of the world’s finest spirits makers and we’re committed to bring in the Illva portfolio to India shortly, namely Disaronno, Tia Maria, Isolabella Sambuca etc. We will also look forwards bringing in other premium brands to the country”. He further added.

No comments:

Monday, March 7, 2011

Artic Vodka – Pure Italian Luxury served its first offering in Chandigarh

Chandigarh, Sanjay Pahwa :
Modi Illva India Pvt. Ltd., a 50:50 joint venture between Umesh Modi Group and Italian spirit maker Illva Saronno S.p.A. today announced its first offering Artic – Pure Italian Luxury Vodka.
Artic – Pure Italian Luxury Vodka served its first offering at Chandigarh’s happening club SCORE to the city’s party lovers. The party spotted the crème de la crème of the city.
The celebration started by the unveiling of an 8 feet bottle of Artic Vodka. It was an enthralling evening of Italian style, magnificence, fun and was high on fashion and glamour quotient. The party continued till wee hours as the International DJ Duo Alex and Kate kept the audience grooving to the beats of electrifying numbers. Guests were seen enjoying exotic Artic vodka cocktails.

Artic is a first of its kind luxury vodka made in India at the state-of-the-art distillery at Modinagar, under technical supervision of Illva Saronno S.p.A. Italy. Made from 100% pure grain alcohol, the USP of Artic Vodka is its gradruple distillation process, which gives it a fine smooth taste induced with a secret ingredient from Italy that gives it a distinctive subdued flavor.
Every drop of Artic is uniquely different. The tasting notes reveal a delicate, crispy and pleasantly fruited hint, with a dry and slightly aromatic taste. The bouquet reminds you the lime tree with hints of sage, apricot and peach that transports you from the banal to the blissful.
Artic bottle has been designed exclusively by the world renowned design firm – Claessens International, London. It has been crafted to reveal only parts of this pristine vodka: half clear, half frosted.
Commenting about the launch of Artic Vodka, Mr. Abhishek Modi, CEO, Modi Illva India Pvt. Ltd said “The discerning consumer in India is willing to upgrade to a better product provided it compliments his style and stature. He is also choosing his brands carefully keeping in mind the fact that luxury need not be beyond reach. With Artic, we’re perfectly filling the gap between luxury and affordability. Artic is Pure Italian Luxury Vodka that is built on the very ethos of Italian style and craftsmanship, something we’re really committed towards. We urge the Indian vodka consumers to upgrade to the very Pure n’ Stylish ARTIC”.
“ The Indian consumer market for white spirits has grown exponentially and with an increasing culture of going out and enjoying the fine luxuries, the profile of consumer has also undergone a sea change, with the consumers getting more discerning. Modi Illva found to be the right time to enter the Indian spirits market to bring some of the finest spirits brands to India starting with ‘Artic’ – Pure Italian Luxury Vodka. Our partners, Illva Saronno are one of the world’s finest spirits makers and we’re committed to bring in the Illva portfolio to India shortly, namely Disaronno, Tia Maria, Isolabella Sambuca etc. We will also look forwards bringing in other premium brands to the country”. He further added.

No comments: