Chandigarh, Sanjay Pahwa :
After successfully establishing itself as a fun, comfortable and versatile footwear brand in India, CrocsTM is proud to announce the launch of Basics by CrocsTM, the latest footwear series specifically catering to the wider consumer segment in India.
Coming in a wide array of fun colors, Basics by CrocsTM, is inspired by premium Crocs styling to include clog and flip flop designs that are available at affordable prices for the consumers in India. The shoe’s upper features signature holes for customers to decorate their Basics by CrocsTM shoes with JibbitzTM charms. Besides massaging your feet as you walk, Basics by CrocsTM offers a variety of benefits that are unique to Crocs footwear, including being odor-resistant, well-ventilated, soft and easy to clean, promising to provide profound fun and comfort to every foot in India under the Crocs Feel Good Revolution.
At the official launch of the all-new Basics by CrocsTM, Mr. Murali Desingh, Managing Director of Crocs India Pvt. Ltd. remarked, “Encouraged by the popularity and success of Crocs footwear ever since the brand entered India in 2007, we are excited to introduce a new, unique range that will appeal to a wider range of Indian customers. Our aim is to reach out to all those who aspire to own Crocs at affordable prices and yet not compromising on quality, comfort and style at the same time.”
Mr. Desingh further commented on Crocs’ future plan in the burgeoning Indian market, “As part of the company's brand expansion strategy, Crocs will increase the number of multi-brand stores and increase our market share further in India within this year. We will also introduce more styles and colors in response to the rising demand from our customers in India. We are excited about this expansion as it will further increase and establish our brand’s presence here.”
Manufactured locally in India, the Basics by CrocsTM series is competitively priced from INR 495/- onwards and is sure to suit the tastes for fun, comfortable and stylish footwear in the Indian market. At the initial launch phase, the Basics by CrocsTM collection will be available in select designs and colors that are core to the brand and retailed at all metros and in over 100 cities across the country. .
The Basics by Crocs™ footwear series feature:
· Fully molded material construction for maximum lightweight cushioning
· Circulation nubs stimulate blood flow
· Ventilation ports increase breathability and filter water and debris away from the footbed
· Loose fit allows feet to bend and expand naturally
· Strap increases support and performance (for clog only)
About Basics by CrocsTM
Basics by CrocsTM is the latest range of footwear specifically introduced by CrocsTM for the wider consumer segment in India. In 2002, Crocs first launched its iconic clog in the USA. Its lightweight, water-resistant and notably comfortable features make for a colorful and all-purpose shoe. Since then, Crocs swept across the globe and has expanded into a variety of collections for men, women and kids, revolutionizing the industry with its own authentic shoe category – “Crocs”.
The Crocs Feel Good Revolution
Feeling Good from the Start
In 2002 Crocs emerged at the Ft. Lauderdale boat show. But these Crocs didn’t bite. They made people smile. They were a revolutionary new view on footwear with a colorful and comforting soul that made people feel good – both physically and emotionally.
Crocs started a movement...
The Crocs Feel Good Revolution is not a manufactured message pushed on people. It is a movement powered by the people that bubbles up from the streets. The Crocs Feel Good Revolution inspires an authentic feeling of fun, giving permission to cast off the normal boundaries of style to be colorful and casual, but above all to be comfortable.
Welcome to Crocs Feel Good Revolution.
About Crocs, Inc.
A world leader in innovative casual footwear for men, women and children, Crocs, Inc. (NASDAQ: CROX), offers several distinct shoe collections with more than 120 styles to suit every lifestyle. As lighthearted as they are lightweight, Crocs™ footwear provides profound comfort and support for any occasion and every season. All Crocs™ branded shoes feature Croslite™ material, a proprietary, revolutionary technology that produces soft, non-marking, and odor-resistant shoes that conform to your feet.
Crocs™ products are sold in 129 countries. Every day, millions of Crocs™ shoe lovers around the world enjoy the exceptional form, function, versatility and feel-good qualities of these shoes while at work, school and play.
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